For businesses that run on leads

Everyleadandeveryeuro.Oneoverview.

Your leads come in through ads, forms and partners, and disappear into separate tools. We bring them together in one overview and route them automatically to the right follow-up. No lead falls through the cracks anymore.

I want to use this for

After 30 minutes you have one workflow, its largest quality risks and a concrete pilot scope.

Shadow modeQuality Contract
PASSrelease gateno critical failures
Source hierarchyGoverning sources confirmedConfirmed
Critical failure checksDefined before buildRequired
Historical test casesApproved set under reviewReview
Human approvalsNo send or delete rightsControlled
Candidate improvementBlocked until evaluationNot live
Last evaluation: fixed test setNo mailbox writes
Quality gate passed
CRITICAL0
Output quality
measured

Works in your existing environment

MeMeta
GoGoogle Ads
CoCopernica
LBLeadByte
MbMoneybird
CUClickUp
JiJira
AsAsana
TrTrello
ReRecruitee
RyRecruitly
PdPipedrive
n8n8n
SlSlack
WPWordPress
TfTypeform
SbSupabase
ClClay
CRMYour CRM
API+ anything with an API
The problem

Your leads are scattered, and you don't know which source actually brings in customers.

Ads, forms, CRM, the call team: each with its own system. Which campaign delivers a paying customer stays guesswork, and leads that aren't followed up quickly go cold.

One overview of every lead and every euro, with automatic follow-up. You see which source pays off and nothing gets left behind.
Now, fragmented
Meta Ads
Google Ads
Email
CRM
Telephony
Spreadsheets

Separate systems, manual connections, leads leaking away.

How it works

From fragmented leads to one routed flow.

Connect

We connect your ad platforms, forms, CRM and telephony. Every lead comes in to one place.

No migrationweek 1

Unify

Leads are deduplicated, enriched and tied to their source, with cost per lead and ROAS per channel.

One source of truthweek 2

Automate

Leads are routed automatically to the right follow-up, and your reporting runs on its own.

No manual workongoing
2-3weeks to first evidence

First we define what good looks like. Then we build and test in shadow mode, without irreversible actions.

WHY OUTPUT QUALITY MATTERS

He found out after five months that he was not properly insured. Cost: $30,000.

The problem was not a lack of software. The governing rule, owner and escalation path did not exist as one executable standard. An agent without that structure could work faster and still make the same mistake. That is why Studio Zakai starts with the definition of correct, not with the tool.

$30,000One missed deadline, one time
Scattered context
InboxContractSOPMeetingAssumption
Operating standard
Governing sourceDecision ruleHuman approval
WHAT WE DELIVER

Six fixed quality controls, independent of the runtime.

Your operating standard remains portable when the runtime, model or vendor changes.

The Workflow Blueprint and Knowledge Pack capture the operating method. The Quality Contract defines which output is good enough and when a change may reach production.

01

Source hierarchy

Every conclusion points to the governing source. Conflicts and missing context are surfaced, not invented.

02

Decision rules

Categories, thresholds and failure conditions are made explicit before an agent executes the process.

03

Exceptions and approvals

We define when the workflow stops, who decides and which permissions are deliberately withheld.

04

Fixed evaluation set

Real, approved examples test classification, content, style and critical failure checks.

05

Release gate and rollback

A new prompt, rule or model version only goes live after a passed test and explicit approval.

06

Monitoring and feedback

Corrections, incidents and reviewer edits are stored append-only and inform the next candidate version.

The quality cycle
Before buildSources, rules, exceptions and owners are approved.
Before releaseThe candidate version runs against the same fixed evaluation set.
In productionCritical failures, overrides and exceptions remain visible.
During improvementA reviewer approves both the change and the evidence behind it.

Feedback therefore never pushes a prompt live automatically. The system proposes a candidate improvement, tests it and waits for approval.

In practice

Built around real work.

Studio Zakai works on marketing operations at scale, international obligations and a safari back office. The implementation changes, the quality layer stays consistent.

De ZaakIn production

Marketing operations on a platform serving 144,000 entrepreneurs

Lead routing, campaign workflows and reporting run on one operational layer with more than six live integrations.

Next.js · Supabase · LeadByte · Copernica · Moneybird · Meta

International operationsIn use

Obligations monitored across five countries

Two CEO environments bring sources, owners, deadlines and escalations together without giving away decision authority.

Source hierarchy · Deadline monitoring · Human approvals

Safari back officeIn development

Rate data out of scattered price lists

The first tariff database turns lodge price lists into source-backed rate rules. Booking steps, payment moments and documents follow in the same back office.

Tariff database live · Booking flow in development

PilotLimited number of spots
Lead Attribution Dashboard Pilot

Start with one module. See results first.

We start with your lead flow: every lead from every source in one overview, routed automatically. You see the effect within weeks, before we expand to attribution and reporting.

You only decide whether we expand after the pilot. No big platform up front, just one working module that proves its value.

Setup (one-off)€6k to €12k
Per month€1k to €3k
Live in2-3 weeks

Depends on your tools and sources.

What you get
  • Your most important lead sources connected
  • One working dashboard with your own data
  • First results within 2 to 3 weeks
  • Fixed price, no surprises
Book a free data scan

No obligation. After 30 minutes you know which workflow makes the best pilot.

hover ↗
Justus Fokker
Studio Zakai · Amsterdam & Nairobi
WHO BUILDS IT

A former lawyer who treats critical workflows like case files.

I am Justus, founder of Studio Zakai. My legal background taught me to capture sources, exceptions and accountability precisely. As a systems builder I make that logic executable and testable.

I do not sell a model or server as the solution. First we define correct output. Then we build and test the workflow in the environment that fits best.

You work directly with me. Your company keeps the data, accounts, decisions and portable documentation.

Legal precisionSources, rules and exceptions remain traceable.
Runtime neutraln8n, Cowork, Copilot or custom code are execution choices.
Client ownershipData, credentials and decision rights remain yours.
Frequently asked questions

Everything you want to know

Practical answers about scope, quality, access, privacy and cost.

Don't see your question?
Ask it in the 30-minute call.

Via API or webhook to almost any modern system: Meta and Google Ads, forms and landing pages, CRMs, telephony and your lead sources. In the first session we test the connection with your specific stack.

Every incoming lead is deduplicated, enriched and sent to the right follow-up based on your rules: your call team, a CRM status or a partner. Nothing stays stuck in manual handling.

A first working lead flow with your own data is usually ready within 2 to 3 weeks. We start with the source with the most leads and build out from there.

That's usually the starting point. We build a canonical layer that aligns naming, sources and statuses, so your figures finally add up.

Processing on EU servers, GDPR-compliant by design, under a data processing agreement. No data to the US.

A one-off build price for the setup and connections, plus a monthly fee for hosting, monitoring and further development. The exact scope depends on your sources and volume, which we determine together in the first conversation.

Next step

Map one critical workflow clearly.

We take your lead flow and sources as an example and show what your overview will look like. Concrete, tailored, in 30 minutes.

Book your workflow scan

After 30 minutes you have the sources, quality risks and a bounded pilot scope in view.

Studio Zakai© 2026 Studio Zakai